![]() The company says they do their best to remove homophones and spelling variations however, at least 32 pairs of English near-homophones still remain. What3words divides the world into a grid of 57 trillion 3-by-3-metre squares, each of which has a three-word address. In March 2021 it was announced that ITV plc had bought a £2.7 million stake in What3words to gain access to advertising space. Most used words app plus#Support has also been added to the Australian Government's Triple Zero Emergency Plus App. As of September 2021, more than 85 per cent of British emergency services teams use What3words, including the Metropolitan Police and London Fire Brigade. Most used words app for free#Since 2019, What3words has seen adoption by emergency services, who can use it for free and frequently promote the app on social media. The A-Class, launched in May 2018, became the first vehicle in the world with What3words on board. In January 2018, Mercedes-Benz bought approximately 10% of the company and announced support for What3words in future versions of the Mercedes-Benz User Experience infotainment and navigation system. In 2015, the company was targeting logistics companies, post offices, and couriers. What3words originally sold "OneWord" addresses, which were stored in a database for a yearly fee, but this offering was discontinued as the company switched to a business-to-business model. In the year ending December 2021, the company lost £43.29M. In the year ending December 2020, the company lost £16.09M. By January 2020 the company had reached 100 employees and raised over £50M from investors. In the year ending December 2019, the company lost £14.5M and had reported assets of £24.7M. In 2018 the company had a turnover of £274,000 and lost £11M. In November 2013, what3words raised $500,000 of seed funding. The company was incorporated in March 2013 and a patent application for the core technology filed in April 2013. He credits a mathematician friend for the idea of dividing the world into three-metre squares, and the linguist Jack Waley-Cohen with using memorable words. Sheldrick tried using GPS coordinates to locate the venues, but decided that words were better than numbers after a one-digit error led him to the wrong location. Sheldrick and Ganesalingam conceived the idea when Sheldrick, working as an event organizer, struggled to get bands and equipment to music venues using inadequate address information. Founded by Chris Sheldrick, Jack Waley-Cohen, Mohan Ganesalingam and Michael Dent, what3words was launched in July 2013. ![]()
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